The term white hat SEO is one used to describe SEO strategies that meet the terms and conditions set by all the major search engines. This is the opposite of black hat SEO. Usually, if someone is talking about legitimate, acceptable SEO tactics to improve search rankings, they are referring to WHITEHAT tactics.
A question that many people have is, what are white hat tactics that can be used? Keep reading to find out about some of the most common white hat SEO methods used today.
Offer Quality Content
It’s important for website owners to focus on the quality of their website visitors. The information posted should answer questions and provide value in some way. It’s a good idea to use one of the free SEO keyword research tools that are available to find some of the best keywords to target in the site content.
Remember though, while using keywords is important, it’s no longer acceptable to stuff keywords in content. In fact, keyword stuffing is now considered a black hat tactic and can result in a website being penalized or even blacklisted. A good keyword density to aim for is two to three percent.
Use Keyword-Rich and Description Meta Tags
It’s crucial to follow best practices when creating meta descriptions on each page of a website. With these in place, search engines are going to find it is easier to find content and share it with people who enter a search query that is relevant to the information provided.
Make the Site Easy to Navigate
It’s important to remain aware of the site’s Information Architecture. If the site is hard to navigate and get from place to place, they will not rank well in search engines. Instead, make the navigation easy to understand and use.
Don’t underestimate the benefits offered by using the right SEO tactics. By avoiding black hat techniques, a website owner can feel confident that their site is going to rank higher than the competition. Be sure to keep this in mind when making an SEO marketing plan for a website and implement only the right strategies.