Google processes billions of search requests every single day. This search engine is often the first stop whenever consumers want to find a specific product or service. However, getting on the front page for a keyword query isn’t always easy. Here’s how a Singapore-based digital marketing agency can help boost a brand’s search rankings.
Keywords are the words or phrases people type into search engines. These words may be generic or specific. A marketing agency can help determine which keywords a brand should optimize to increase website traffic.
Optimizing keywords involves a series of complex rules and algorithms. To further muddle things, Google likes to change its algorithms pretty regularly. For this reason, most business owners can’t keep their rankings consistent. Working with a skilled marketing agency is perhaps the only way to land on the first page and stay there.
Backlinks play an essential role in SEO, and in the eyes of Google, quality counts. Simply put, backlinks connect one website to another. Backlinks from high-quality, reputable sites make Google view a website in a more favorable light.
A digital marketing campaign may include creating compelling content that provides a website with authoritative backlinks. Connecting with other influencers, bloggers, or brands is one way to get organic backlinks. If Google views the backlinks as coming from a credible source, the search engine is more likely to boost a website’s ranking.
Many business owners don’t realize the relationship between SEO and website design. If a website isn’t fully functional, it won’t rank high on Google. Even optimizing all the prime keywords won’t be able to save it.
Search engines use bots to access and scan the information on a website. To make sure a site is both human and bot-friendly, it needs to load quickly. Google also gives preferential treatment to sites that are also compatible with all types of mobile devices. A marketing agency can tweak a website to make sure it’s SEO ready.
Digital marketing is more than just buying ad space on Google. The most effective campaigns also boost SEO and help brands land on the coveted first page of Google search results. Since search engine metrics change all the time, it’s always wise to work with a professional who can make changes to a website’s SEO as needed.